Digital Properties Analysis

Jonny Miller

Three products, one audience, zero connective tissue

February 2026

Who is Jonny Miller?

Founder of Nervous System Mastery (5-week bootcamp)
Co-creator of Stateshift (anti-anxiety app)
Host of The Inner Frontier podcast (80+ episodes)
Based in Nosara, Costa Rica
30.5K posts on Twitter/X

Jonny has built a genuinely impressive personal brand in the nervous system / wellness space. The question isn't product quality - it's how these products connect.

The Three Properties

Stateshift App

Anti-anxiety app with breathwork, NSDR, and wearable integration. 4.82 stars on iOS.

Nervous System Mastery

Premium 5-week cohort bootcamp. 1,400+ alumni. $800K+ revenue across six cohorts.

The Inner Frontier

Long-form podcast exploring neuroscience, wellness, and human flourishing. 80+ episodes.

Each property is genuinely good at what it does. The problem is they operate as disconnected islands.

$800K+

Revenue from NSM bootcamp alone (6 cohorts, $1,500-$7,500/seat)

What's Working

NSM landing page is a conversion machine - 30+ testimonials, logos from Google, Apple, Meta
Stateshift has genuine product-market fit - 4.82 stars, wearable integration
The Inner Frontier has high-quality guests and deep conversations
Jonny's personal brand on Twitter ties it all together

What's Broken

Three properties operate as disconnected islands
Stateshift landing page: no testimonials, no pricing, no FAQ
80+ podcast episodes are invisible to search engines (no transcripts)
Podcast hasn't published in 5 months
Android app: zero reviews, 9 months without update
No unified email strategy connecting the audiences

The core issue: excellent products with no connective tissue between them. Each property's audience is siloed.

The Big Insight

Build the Funnel

The Ideal Customer Journey

Discover - Inner Frontier podcast (free)

↓

Learn - NSM blog + free assessment

↓

Transform - NSM bootcamp ($1.5-7.5K)

↓

Practice - Stateshift app (subscription)

↓

Refer - Alumni tell others

This funnel barely exists today. The podcast doesn't promote NSM or Stateshift. NSM doesn't push graduates to the app. There's no alumni referral program.

Top 5 Actions

Transcribe all 80+ podcast episodes - massive SEO unlock
Overhaul Stateshift landing page - add testimonials, pricing, FAQ
Build cross-property funnel - CTAs, email sequences, bridges
Launch Stateshift blog - target anxiety + breathwork keywords
Fix the Android app - update and drive Play Store reviews

Transcription is the biggest bang-for-buck: 80 episodes of content that's currently invisible to Google. Tools like Whisper make this nearly free. The Stateshift landing page overhaul is the next priority - it's a content desert right now.

Content Repurposing Engine

One podcast episode becomes 6+ pieces of content:

Transcript

Full text for SEO articles

Short Clips

5-10 clips for TikTok, Reels, Shorts

Twitter Thread

Key insights as a thread

Newsletter

Weekly email edition

Blog Summary

800-1200 word article

Quote Graphics

Instagram + LinkedIn visuals

"Jonny has built three genuinely excellent products serving the same audience at different stages. The missing piece is the connective tissue."

Thank You

Questions?